PICCTIP is an acronym developed as a tool to apply the Tomazoni technic for catheter insertion in newborns. To make this new knowledge availibe for more health professionals, the nurse Kaili Medeiros invited us to create an educational video explaining both the Tomazoni technic and the tool PICCTIP. It became the product of her masther's degree.
Seeing that the public target audience were field's professional our approach was to be straight to the point but taking care to retain the viewers interest trough the 5 minutes of explanation.
Role: Directing, design, animation and sound.
Complementary design: Alinny Gomes, Jonathan Schvartz and Beatriz Myiuri.
Clients: Kaili Medeiros, Andreia Tomazoni, Patrícia Rocha and Sabrina de Souza
Animation
